Appello has designed the new upgrade of the Amaken service to fulfill the needs of Mobily’s mobile customers combining several key functionalities with a great user experience. With Appello’s world leading mobile cross-platform solution Mobily can offer the same features and functions across all mobile platforms. Amaken covers the most common handsets in Saudi Arabia and is already available for Symbian, Blackberry, Android and the Bada platforms. Amaken will soon also be launched for iPhone.

Amaken contains several LBS functionalities with a unique combination of social user experiences and find your way features, such as: – Saudi post code service – Premium traffic information – Friend finder – Social network features – Mapping, directions and local search.

Amaken is offered with a monthly ongoing service fee of 25 SAR. To download the new Amaken service please visit: http://mobily.im/amakenapp

“We are very glad to partner with Mobily. Saudi Arabia is a very interesting and demanding market with a great potential for innovative location based services. Appello and Mobily complement each other in great ways, together we will create a foundation for even stronger consumer offers.” said Mats Winkler, CEO at Appello.

“Mobily is a pioneer within location-based-services in Kingdom of Saudi Arabia, our Amaken service has delivered excellent results and customer acceptance since its launch. Appello and HERE, a Nokia business unit, have in close cooperation with the Mobily team built an upgrade to our Amaken service. The new version offers new popular consumer functions like social network sharing and displays my friend’s position across all major mobile phone platforms Android, BlackBerry, Symbian and iPhone. Appello and HERE has also enabled Mobily to add premium traffic information to Amaken’s mapping and search functionality including unique Saudi postal codes search which we expect will be very appreciated by our customers and contribute to the continued success of our Amaken service.,” added Mr Samer Al-Dameri SVP Consumer Marketing at Mobily.

“Mobily has a deep history as a leading LBS innovator for Saudi Arabia, and we began collaborating with them in 2007,” said Ghassan Freij, Director of Sales for MENA, HERE. “The Amaken upgrade service to the Wisepilot solution is now powered by HERE map content and traffic. This brings mobile customers the highest quality of location content and activity data currently available in the global market.”

For more information please contact:
Mats Winkler, CEO E-mail: mats.winkler@appello.com

Work Description
An important part of your work as marketing coordinator is to manage, coordinate and execute marketing activities and projects that strengthen Appello’s sales and brand across key markets globally. Through close cooperation with the rest of the Appello team, you will design, develop and drive projects, campaigns and all communication via Appello’s direct media channels and indirectly via its B2B partners. Appello’s application portfolio is sold globally to B2C customers through the leading app store channels, channels we expect you to take responsibility for.

If you enjoy and thrive in working in a changing environment you can expect to enjoy working at Appello. The position requires an external focus on a global basis including regular contact with customers and business partners necessitating a high level of social competence.

You will be a part of a team that works with the Product and Marketing field at Appello’s headquarters in Gothenburg, Sweden.

Your profile
You have a post high school education within marketing/ communication or similar documented experience. You have worked as a marketing coordinator previously and you have a minimum of 3 years documented work experience as such. You have excellent project management skills and you are good with copy and layout and have practical experience of both Photoshop and InDesign. Naturally the position requires a good working knowledge of MS Office. You have excellent oral and written communication skills in both Swedish and English. You are sales and customer focused and experience from B2B will be considered a merit.

You are results focussed, used to working independently and are not afraid to take your own initiative. You are responsible, structured and diligent with good attention to detail. Naturally, as the flow of work can vary, it is important that you have the ability to work on several projects simultaneously. You are well versed in managing deadlines and delivering on time. Statistics and analysis of them is an important part of the job. The position can require a certain amount of travel.

Other
The role is a permanent full time position with start as soon as possible. You are welcome to send in your application in the form of a personal letter and CV no later than 7th April 2013 to recruitment@appello.com, the same address is applicable for questions regarding the position. Interviews will take place in an on-going fashion.

About Appello
Appello offers an award winning portfolio of LBS to consumers over the whole world as well as turn-key solutions to mobile operators, handset manufacturers, automotive, OEM, enterprise customers. Appello’s global customer base includes Samsung, Sony Mobile, Airtel, T-Mobile, TIM, A1, KPN and TeliaSonera, reaching all together over 500 million end users. Appello has a presence in over 100 countries with over 30 million users worldwide. Appello is Headquarted in Göteborg, Sweden with local office’s in in Germany, Italy and India.

Appello’s vision is to simplify the lives of people on the move, and the company has been awarded numerous times including the prestigious Di gasell award and the Deloitte Technology Fast 500 EMEA award. Appello’s award winning application portfolio is well documented and its navigation application has been voted best in class in numerous industry publications including the Magazine Mobil in Sweden. Appello’s new marketing coordinator will play a significant part in helping Appello grow globally and fulfilling the company’s mission to offer a portfolio of best in class location based services to the global market with excellent functionality and great user experience.

Appello
Kungsgatan 19
411 19 Göteborg
recruitment@appello.com

Appello a global leading provider of location based services (LBS) celebrates that over 30 million unique users has used their portfolio of LBS. “With a fierce acceleration of new users during 2012 we have succeeded to increase our user base with an average of 1million new user every month. The whole company is incredibly proud over the fact that so many people around the world enjoy our portfolio of location based services. The Appello team will continue to work hard on surpassing our users expectations. We want to thank all our B2B customers for great partnerships and for always believing in our LBS’s.” said Marina Davarinou, Head Of Marketing at Appello.

Appello offers an award winning portfolio of LBS to consumers over the whole world as well as turn-key solutions to mobile operators, handset manufacturers, automotive, OEM, enterprise customers.  Appello unveils today that its portfolio of services including Wisepilot and NeverLate will soon be expanded with new innovative services in order to meet the growing demand of LBS. Appello has had a rapid growth the latest 5 years, with a revenue increase of 298%.The company is headquartered in Göteborg, Sweden and was founded 2004.

Appello’s global customer base includes Samsung, Sony Mobile, Airtel, T-Mobile, TIM, A1, KPN and TeliaSonera, reaching all together over 500 million end users. Appello has a presence in over 100 countries and with over 30 million users worldwide the company is generating a powerful consumer and crowd sourced knowledge center.

For more information about Appello please contact Marina Davarinou, Head of Marketing at Appello: marina.davarinou@appello.com.

Appello is confident that the service will revolutionise and improve the Indian commuter’s daily driving and pedestrian experience. Appello has delivered a world leading mobile cross-platform solution, enabling India’s largest telecom operator to offer the same features and functions across all mobile platforms. The solution is based on a freemium business model powered by ads. The freemium model includes lifetime maps, search and social sharing functionality but also premium up-sell services such as real-time traffic information and navigation.  Covering the most common handsets in India, the service is initially available for Symbian, Blackberry, Android and Bada platforms.

“We are very glad to enter the Indian market together with Nokia Location & Commerce. New geographical markets are of strategic importance. This collaboration enables Appello to share tremendous growth potentials in the Indian market, the world’s 2^nd largest telecom market,” said Mats Winkler, CEO at Appello.

Content such as map data and traffic are pivotal in meeting increasingly demanding consumer expectations and Nokia Location & Commerce is at the forefront in these areas.  For this new Indian service, Nokia map data provides detailed coverage for over 4,000 cities and in excess of six million Points of Interest – globally it powers 175 million navigation enabled devices. In addition, Nokia Location & Commerce is delivering comprehensive real-time traffic information to travelers in six key metros – Delhi NCR, Mumbai, Bangalore, Chennai, Hyderabad and Pune.

“We see this as a milestone in bringing our premium location content and services such as real time traffic to millions of new consumers in India,” added Bruno Bourguet, Senior Vice President Sales and Business Development, Nokia Location and Commerce.

For more information please contact:
Mats Winkler, CEO
E-mail: mats.winkler@appello.com

“With Wisepilot 4.6.1 there are many new and updated features, all aim to simplify the user’s life on the move. We have maximized Wisepilot for the android plat form, offering our users a premium navigation and traffic experience with great usability, features and design” said Peter Tyreholt, Head of Product Portfolio at Appello.

What’s new with Wisepilot 4.6.1 on Google Play:

-       Smoother warnings during navigation

-       Widgets: Large & Small

-       Pin address to home screen

-       Pinch to zoom

-       Visual refresh incl. android specific elements & UX

-       Better support for using media apps & taking calls during navigation

-       Search is easy accessible from action bar & supports voice input

-       Share places/trips to your apps that support share functionality

-       Secure payment of in-app services through Google Play

-       Possible to mute sound while navigating

For more information about Wisepilot please visit www.appello.com/wisepilot or contact:

Peter Tyreholt, Head of Product Portfolio
E-mail: peter.tyreholt@appello.com

“Dagens Industri” a leading business magazine in the Nordics presents yearly the fastest growing companies in the country – the Gazelle’s. The Gazelle companies are masters at both profitable growth and in creating new jobs. Appello has been chosen by “Dagens Industri” as one of Sweden’s Gazelle’s and will compete with the regional Gazelle finalists the 20th November in Göteborg.

Fingers crossed!

“YouTube is a natural channel for Appello and a great way to show the world how our new traffic service NeverLate works. As you get to know NeverLate, you will see that it is an amazing traffic app that helps you 24/7. The first time NeverLate alarms you, you understand that NeverLate is your new best friend.” said Marina Davarinou, Head of Marketing at Appello.

NeverLate is a new application from the Swedish LBS provider Appello. NeverLate alerts you based on the traffic situation telling you when to leave in order to be in time. NeverLate provides you with the current traffic situation, including comparative traffic and what the drive time is right now on your regular routes. NeverLate also offers dynamic location – no matter where you are, you always get updated drive time based on the traffic situation to your location.

For more information about NeverLate please visit http://www.appello.com/neverlate or contact:
Marina Davarinou, Head of Marketing
E-mail: marina.davarinou@appello.com

Appello expands coverage and launches Live Traffic in 20 new countries for only 19,99€ for a lifetime license.

Live Traffic is now available in 33 countries over the world through Wisepilot – Appello’s global award winning location based service. A Live Traffic lifetime license is offered for only 19,99€ in Europe and 19,99$ in the rest of the world. Customers can easily buy the service through Wisepilot’s in app-shop.

The Live Traffic service gives the users full control of the traffic conditions helping them to avoid congestion and arrive in time. Live Traffic shows traffic flows on the map and guides the user during their route, offering suggestions for the best route, effective and easy. The up-to-date traffic information is powered from NAVTEQ™,  a leading global provider of maps, traffic and location data, enabling navigation, location-based services and mobile advertising around the world.

“Travelers and commuters experience on a daily basis their valuable time being lost while stuck in traffic jams. For these users it is very attractive to know the traffic situation ahead. With Wisepilot and Live Traffic they are safe and can be in time to the office or a business meeting.” said Peter Tyreholt Head of Product Portfolio.

Live Traffic is now available in 33 countries:
Australia, Austria, Belgium, Brazil, Canada, Denmark, Germany, France, Finland, Greece, Indonesia, Ireland, Italy, Luxemburg, Malaysia, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, Russia, Saudi, Singapore, South Africa, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK and USA.

For more information about the Wisepilot update please contact:
Peter Tyreholt, Head of Product Portfolio
E-mail: peter.tyreholt@appello.com

Appello continues to focus on customer feedback – first out this summer are fantastic improvements on Wisepilot´s search time.

After Appello’s latest update Wisepilot gets even faster and more powerful. During 2012 Appello completed several customer surveys which have resulted in great improvements of Wisepilot’s search time. Wisepilot is now empowered with an even faster search showing off the rich search functionality. With Wisepilot’s search you can search for places nearby through different categories e.g. parking and eating but also for businesses and persons. Wisepilot also offers a free text search where the users can find whatever they are looking for quick and easy. Wisepilot is one of Appello’s award winning location based services. With Wisepilot you are offered a premium navigation experience where all the maps and navigation data is stored in the cloud and all the map updates are for free.

“A majority of our users pointed out in our surveys that the search times are of very big importance. As a natural customer care process we have prioritized their needs, we want Wisepilot to outperform their expectations. Our developers have worked really hard – improving the response time with fantastic results” said Peter Tyreholt Head of Product Portfolio.

For more information about the Wisepilot update please contact:

Peter Tyreholt, Head of Product Portfolio E-mail: peter.tyreholt@appello.com

Appello is building a new set of exciting location based products and services where NeverLate is the first application to be launched. The new traffic service will help you 24/7 by telling you when to leave home, work or any other place in order to get to your destination in time. NeverLate will also show you the current traffic situation, including comparative traffic and what the drive time is right now on your regular routes. In other words no more worries – NeverLate will give you a stress free driving.

Since Appello announced that NeverLate was going to be launched, the company has experienced a great response. “Our beta test user campaign has been a success, we are very happy and proud that so many partners and end users have shown such a big interest in NeverLate” says Peter Tyreholt, Head of Product Portfolio.

NeverLate is initially launched on Google Play with a launch campaign 50% SALE – only 4,99€ for a lifetime license (regular price 9,99€).

NeverLate was developed in partnership with MobisleApps a creative mobile agency based in Sweden that focuses on building business value through superior user experiences and services.

For more information about NeverLate please visit www.appello.com/neverlate or contact:
Peter Tyreholt, Head of Product Portfolio
E-mail: peter.tyreholt@appello.com