Appello announces new partnership with Turkcell

2013.06.27

Appello a global leading provider of location based services (LBS) with over 1 million new users every month enters the Turkish market together with Turkcell – the leading communications and technology company in Turkey. Appello and Turkcell have a clear target, to offer innovative, powerful and user friendly location based services. First out is the updated and improved YolBilgisi Navigator, a mobile cross-platform turn-by turn solution created by Appello. The new YolBilgisi is based on a freemium business model and will soon be launched in Turkey. YolBilgisi will offer a premium navigation experience with real time traffic services and include free services such as worldwide maps with map updates and traffic information, all combined with a search and share functionality. Turkcell’s customer base can chose to use the free services in YolBilgisi alone or to combine the services with premium assistance through in app purchases – maximizing the navigation experience.

Turkcell is well known for always being one step ahead and together with Appello’s innovation and global experience, new possibilities arise. Appello has together with their local partner Odit A. Ş, an expert on location based technologies in Turkey, optimized the LBS offer for the Turkish population. Appello’s ability to deliver cross platform LBS experiences gives Turkcell the opportunity to reach out to their whole customer base of 35 million subscribers with a tailored LBS offer for the Turkish market.

“We are very pleased to announce our new partnership with Turkcell. We will together introduce innovative location based services in the Turkish market.” said Mats Winkler, CEO at Appello.

Turkcell is the leading communications and technology company in Turkey, with 34.9 million subscribers as of March 31, 2013. Turkcell is a leading regional player, with market leadership in five of the nine countries in which it operates with its approximately 69.2 million subscribers as of March 31, 2013. It was one of the first among global operators to have implemented HSPA+. It has achieved up to 43.2 Mbps speed using the Dual Carrier technology, and is continuously working to provide the latest technology to its customers, e.g. 84 Mbps in the near future. Turkcell Superonline, a wholly-owned subsidiary of Turkcell, is the one and only telecom operator to offer households fiber broadband connection at speeds of up to 1,000 Mbps in Turkey. As of February 28, 2013, Turkcell’s population coverage is at 99.19% in 2G and 84.26% in 3G. Turkcell reported a TRY2.7 billion (US$1.5 billion) revenue with total assets of TRY18.9 billion (US$10.4 billion) as of March 31, 2013. It has been listed on the NYSE and the ISE since July 2000, and is the only NYSE-listed company in Turkey. Read more at www.turkcell.com.tr

’Turkcell’s Chief Consumer Marketing Officer Burak Sevilengul noted that “Through this service Turkcell would be making life easier by preventing its customers from spending time in traffic, in providing a navigation system to get to destinations in an accurate and effective manner, as well as have access to the address details of restaurants, hotels, pharmacies and parking lots, etc. within the area.’’

For more information please contact:
Mats Winkler, CEO E-mail: mats.winkler@appello.com