Appello partners with Mobily – the fastest growing mobile communications and technology provider in the Kingdom of Saudi Arabia.


Appello, a leading global provider of location based services (LBS) enters Saudi Arabia together with Mobily. Mobily has a 40%+ market share of the mobile subscriptions in the Kingdom and is the most rapid growing company in the telecom sector in Saudi Arabia. The newly launched upgrade of the Amaken service is an innovative LBS application built by the Swedish company Appello, which offers a global portfolio of LBS with over 30 million users.

Appello has designed the new upgrade of the Amaken service to fulfill the needs of Mobily’s mobile customers combining several key functionalities with a great user experience. With Appello’s world leading mobile cross-platform solution Mobily can offer the same features and functions across all mobile platforms. Amaken covers the most common handsets in Saudi Arabia and is already available for Symbian, Blackberry, Android and the Bada platforms. Amaken will soon also be launched for iPhone.

Amaken contains several LBS functionalities with a unique combination of social user experiences and find your way features, such as: – Saudi post code service – Premium traffic information – Friend finder – Social network features – Mapping, directions and local search.

Amaken is offered with a monthly ongoing service fee of 25 SAR. To download the new Amaken service please visit:

“We are very glad to partner with Mobily. Saudi Arabia is a very interesting and demanding market with a great potential for innovative location based services. Appello and Mobily complement each other in great ways, together we will create a foundation for even stronger consumer offers.” said Mats Winkler, CEO at Appello.

“Mobily is a pioneer within location-based-services in Kingdom of Saudi Arabia, our Amaken service has delivered excellent results and customer acceptance since its launch. Appello and HERE, a Nokia business unit, have in close cooperation with the Mobily team built an upgrade to our Amaken service. The new version offers new popular consumer functions like social network sharing and displays my friend’s position across all major mobile phone platforms Android, BlackBerry, Symbian and iPhone. Appello and HERE has also enabled Mobily to add premium traffic information to Amaken’s mapping and search functionality including unique Saudi postal codes search which we expect will be very appreciated by our customers and contribute to the continued success of our Amaken service.,” added Mr Samer Al-Dameri SVP Consumer Marketing at Mobily.

“Mobily has a deep history as a leading LBS innovator for Saudi Arabia, and we began collaborating with them in 2007,” said Ghassan Freij, Director of Sales for MENA, HERE. “The Amaken upgrade service to the Wisepilot solution is now powered by HERE map content and traffic. This brings mobile customers the highest quality of location content and activity data currently available in the global market.”

For more information please contact:
Mats Winkler, CEO E-mail: