Thanks for a great 2014

2014 has been an interesting and exciting year for Appello. The past 12 months have brought on a lot of changes and challenges, but we think we’ve been able to handle them all in a really good way. Our team is slightly smaller than when we started off and this has made us become closer than ever. Everyone is working across the previous department boundaries and making even more focused efforts to expand and improve our app portfolio.

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Report map errors directly from Wisepilot

Annoyed about a lot of places and roads missing from the OpenStreetMap data? Or actually rather pleased with the new maps, but still think they could use a tweak from time to time? We aim to please, so let us present to you: the Map reporter!

Any errors you encounter along your way can now be reported to OpenStreetMap directly from the application. The reports you send will be added as notes to OSM where they can be picked up by other OSM users (or yourself) who may then make the necessary edits to the map.

And remember, by reporting the errors you encounter you’re not only helping yourself to a better driving experience, but all the other OSM users out there as well.


Results focused marketing coordinator needed for global challenges in a mobile world


Work Description
An important part of your work as marketing coordinator is to manage, coordinate and execute marketing activities and projects that strengthen Appello’s sales and brand across key markets globally. Through close cooperation with the rest of the Appello team, you will design, develop and drive projects, campaigns and all communication via Appello’s direct media channels and indirectly via its B2B partners. Appello’s application portfolio is sold globally to B2C customers through the leading app store channels, channels we expect you to take responsibility for.

If you enjoy and thrive in working in a changing environment you can expect to enjoy working at Appello. The position requires an external focus on a global basis including regular contact with customers and business partners necessitating a high level of social competence.

You will be a part of a team that works with the Product and Marketing field at Appello’s headquarters in Gothenburg, Sweden.

Your profile
You have a post high school education within marketing/ communication or similar documented experience. You have worked as a marketing coordinator previously and you have a minimum of 3 years documented work experience as such. You have excellent project management skills and you are good with copy and layout and have practical experience of both Photoshop and InDesign. Naturally the position requires a good working knowledge of MS Office. You have excellent oral and written communication skills in both Swedish and English. You are sales and customer focused and experience from B2B will be considered a merit.

You are results focussed, used to working independently and are not afraid to take your own initiative. You are responsible, structured and diligent with good attention to detail. Naturally, as the flow of work can vary, it is important that you have the ability to work on several projects simultaneously. You are well versed in managing deadlines and delivering on time. Statistics and analysis of them is an important part of the job. The position can require a certain amount of travel.

The role is a permanent full time position with start as soon as possible. You are welcome to send in your application in the form of a personal letter and CV no later than 7th April 2013 to recruitment@appello.com, the same address is applicable for questions regarding the position. Interviews will take place in an on-going fashion.

About Appello
Appello offers an award winning portfolio of LBS to consumers over the whole world as well as turn-key solutions to mobile operators, handset manufacturers, automotive, OEM, enterprise customers. Appello’s global customer base includes Samsung, Sony Mobile, Airtel, T-Mobile, TIM, A1, KPN and TeliaSonera, reaching all together over 500 million end users. Appello has a presence in over 100 countries with over 30 million users worldwide. Appello is Headquarted in Göteborg, Sweden with local office’s in in Germany, Italy and India.

Appello’s vision is to simplify the lives of people on the move, and the company has been awarded numerous times including the prestigious Di gasell award and the Deloitte Technology Fast 500 EMEA award. Appello’s award winning application portfolio is well documented and its navigation application has been voted best in class in numerous industry publications including the Magazine Mobil in Sweden. Appello’s new marketing coordinator will play a significant part in helping Appello grow globally and fulfilling the company’s mission to offer a portfolio of best in class location based services to the global market with excellent functionality and great user experience.

Kungsgatan 19
411 19 Göteborg


Appello – one of the fastest growing companies in Sweden

“Dagens Industri” a leading business magazine in the Nordics presents yearly the fastest growing companies in the country – the Gazelle’s. The Gazelle companies are masters at both profitable growth and in creating new jobs. Appello has been chosen by “Dagens Industri” as one of Sweden’s Gazelle’s and will compete with the regional Gazelle finalists the 20th November in Göteborg.

Fingers crossed!


Appello team enjoys MWC 2012

Hope to see you all at the congress!


Appello is going to Mobile World Congress 2012 in Barcelona

It is that time of the year, when all mobile people go on pilgrimage to Mobile World Congress in Barcelona. We will of course also be there taking in trends and upcoming innovations and meeting up with both new and old partners.

Would you like to meet up with us in Barcelona 27 February – 1 March? Send an email to mwc2012@appello.com and we’ll get back to you with time and date.

Follow us on LinkedIn while we’re there. We will keep you updated on what’s going on!


Appello the 3rd fastest growing software company in Sweden and the 47th in EMEA

We proudly present Deloitte’s ranking of Appello as the 3rd fastest growing software company in Sweden and the 47th in EMEA! Including all categories, Appello’s ranking would be 13th in Sweden and 147th in EMEA. Appello compete in a quickly changing and highly competitive market, and given the size of our competitors and the markets demand for continuous R&D investments we think we have made an extraordinary achievement to grow quickly under profitability.

We like to take this opportunity to thank our partners, customers, investors, employees and families for all your collaboration and support until now! We look forward to another 5 years of great success for Appello and for all of you around us!

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Wisepilot selected the best mobile navigation service 2011

Our users and readers of Swedish magazine Mobil have voted for Wisepilot as the best mobile navigation service 2011. Competition was tough with Google Navigation, TomTom Navigator, Ovi Maps and Garmin / Navigon Mobile Navigator nominated in the same category.

“This award, in combination with other awards this year, is a great recognition to our company, product and committed team of employees, says Daniel Nergård Head of Sales and Marketing at Appello”

The award was handed out during a big ceremony in Stockholm on November 10th, click here to see when Leif Sundström, co-founder,  proudly holds up the award.


Appello, Nominated to EMEA Technology Fast 500

We are extremely proud for our nomination by Deloitte to Sweden Technology Fast 50 and EMEA Technology Fast 500.

The Deloitte Technology Fast 500TM EMEA program is the region’s most objective industry award program, recognizing technology companies that have achieved the fastest rates of revenue growth in Europe, the Middle East, and Africa (EMEA) during the past five years.

“Appello, building the mobile location services of today and tomorrow.”


New chairman of our board

Alf Blomqvist is our new chairman of the board since July 2011. Alf is one of Appellos initial investors back in 2004 and has worked closely with us since then. Alf’s background is within corporate finance, (former head of corporate finance at Swedbank & former head of equity capital markets at Carnegie corporate finance) and venture capital (former CEO of Ledstiernan).







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Appello got a whole new look

Today we released both a totally new webpage and a whole new look. We admit … we should have done it a long time ago, better late than never. Now our look goes hand in hand with the Appello we’ve been all along. Hope you like it as much as we do.