Appello releases Wisepilot 3.5 – with Traffic Sensitive Routing and Social Network Integration


Gothenburg, Sweden, May 4, 2010: Appello Systems, the supplier of Wisepilot, Europe’s leading real-time navigation and local search service is now introducing Wisepilot 3.5. The new Wisepilot version includes a comprehensive upgrade of the user interface as well as dynamic traffic sensitive routing, powerful One Line Search and full integration to social networks such as Facebook and Twitter.

In the new version of Wisepilot 3.5, customers will be able to utilize several new features including possibility to share your locations and events through social networks – such as Facebook and Twitter, dynamic traffic sensitive routing, and one line search.

”The step into the world of social networking is an important one for us, it is a great opportunity for us to further develop the nature of navigation”, says Mikael Ytterström, VP Product Management at Appello.

When sharing via Facebook and Twitter, the feed will show a short text message of choice and a link to the map itself, which non-Wisepilot users also will be able to view.

“Our vision is to offer our customers a product with the highest end-user experience possible.” Mikael Ytterström continues.

The key features of Wisepilot 3.5:
• Dynamic Routing –intelligent traffic features has been added, making it possible for the user to, for example, foresee traffic jams and avoid them smoothly.
• Social Network integration – full integrated to Facebook and Twitter.
• User interface – has been further improved ensuring highest usability standards.
• Pedestrian navigation –improvement of the unique pedestrian navigation mode
• My Maps –a new feature which makes Wisepilot even more flexible. With My Maps, the user can download maps onto the device and, through this, save data traffic while looking at maps when there is no connectivity.
• One line search – a faster way to finding the desired destination. Simply type and search.

Mikael Ytterström, VP Product Management, Appello
Mobile: +46 768 607 858

Martin Svensson, CEO, Appello
Mobile: +46 730 255 299

Leif Sundström, SVP, General Sales Director
Mobile: +46 706 155 146

About Appello and Wisepilot
Appello is a leading provider of mobile map, search and GPS-navigation services and offers turn-key solutions to mobile network operators, handset manufacturers, automotive, OEM and enterprise customers. Appello has developed WISEPILOT™, a unique and award-winning map, search and navigation platform for mobile devices and solutions providing applications. Based on WISEPILOT™ Appello has deployed solutions with some of the largest mobile network operators and mobile handset manufacturers, for instance LG Electronics, Sony Ericsson, MTN, T-Mobile, TIM, A1, KPN and TeliaSonera. Appello is privately held and headquartered in Gothenburg, Sweden.

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