Appello enters the Indian market – India’s largest telecom operator has launched a navigation app built by Appello and powered by Nokia location content

Appello, a leading global provider of location based services, enters India following a deal led by Nokia Location & Commerce.  India’s largest telecom operator has launched a voice guided traffic and navigation service built by the Swedish company Appello and powered by Nokia’s best in class location content.  This is the first time an operator in India has offered the combination of real-time traffic information alongside turn-by-turn guidance.

Appello is confident that the service will revolutionise and improve the Indian commuter’s daily driving and pedestrian experience. Appello has delivered a world leading mobile cross-platform solution, enabling India’s largest telecom operator to offer the same features and functions across all mobile platforms. The solution is based on a freemium business model powered by ads. The freemium model includes lifetime maps, search and social sharing functionality but also premium up-sell services such as real-time traffic information and navigation.  Covering the most common handsets in India, the service is initially available for Symbian, Blackberry, Android and Bada platforms.

“We are very glad to enter the Indian market together with Nokia Location & Commerce. New geographical markets are of strategic importance. This collaboration enables Appello to share tremendous growth potentials in the Indian market, the world’s 2^nd largest telecom market,” said Mats Winkler, CEO at Appello.

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Appello releases a new NeverLate intro on YouTube

Appello has released a new NeverLate intro film on YouTube – showing off NeverLate’s core functionality.

“YouTube is a natural channel for Appello and a great way to show the world how our new traffic service NeverLate works. As you get to know NeverLate, you will see that it is an amazing traffic app that helps you 24/7. The first time NeverLate alarms you, you understand that NeverLate is your new best friend.” said Marina Davarinou, Head of Marketing at Appello.

NeverLate is a new application from the Swedish LBS provider Appello. NeverLate alerts you based on the traffic situation telling you when to leave in order to be in time. NeverLate provides you with the current traffic situation, including comparative traffic and what the drive time is right now on your regular routes. NeverLate also offers dynamic location – no matter where you are, you always get updated drive time based on the traffic situation to your location.

For more information about NeverLate please visit http://www.appello.com/neverlate or contact:
Marina Davarinou, Head of Marketing
E-mail: marina.davarinou@appello.com

Appello launches Live Traffic in 20 new countries for only 19,99€

Appello expands coverage and launches Live Traffic in 20 new countries for only 19,99€ for a lifetime license.

Live Traffic is now available in 33 countries over the world through Wisepilot – Appello’s global award winning location based service. A Live Traffic lifetime license is offered for only 19,99€ in Europe and 19,99$ in the rest of the world. Customers can easily buy the service through Wisepilot’s in app-shop.

The Live Traffic service gives the users full control of the traffic conditions helping them to avoid congestion and arrive in time. Live Traffic shows traffic flows on the map and guides the user during their route, offering suggestions for the best route, effective and easy. The up-to-date traffic information is powered from NAVTEQ™,  a leading global provider of maps, traffic and location data, enabling navigation, location-based services and mobile advertising around the world.

“Travelers and commuters experience on a daily basis their valuable time being lost while stuck in traffic jams. For these users it is very attractive to know the traffic situation ahead. With Wisepilot and Live Traffic they are safe and can be in time to the office or a business meeting.” said Peter Tyreholt Head of Product Portfolio.

Live Traffic is now available in 33 countries:
Australia, Austria, Belgium, Brazil, Canada, Denmark, Germany, France, Finland, Greece, Indonesia, Ireland, Italy, Luxemburg, Malaysia, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, Russia, Saudi, Singapore, South Africa, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK and USA.

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Wisepilot now with an even faster search

Appello continues to focus on customer feedback – first out this summer are fantastic improvements on Wisepilot´s search time.

After Appello’s latest update Wisepilot gets even faster and more powerful. During 2012 Appello completed several customer surveys which have resulted in great improvements of Wisepilot’s search time. Wisepilot is now empowered with an even faster search showing off the rich search functionality. With Wisepilot’s search you can search for places nearby through different categories e.g. parking and eating but also for businesses and persons. Wisepilot also offers a free text search where the users can find whatever they are looking for quick and easy. Wisepilot is one of Appello’s award winning location based services. With Wisepilot you are offered a premium navigation experience where all the maps and navigation data is stored in the cloud and all the map updates are for free.

“A majority of our users pointed out in our surveys that the search times are of very big importance. As a natural customer care process we have prioritized their needs, we want Wisepilot to outperform their expectations. Our developers have worked really hard – improving the response time with fantastic results” said Peter Tyreholt Head of Product Portfolio.

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NeverLate – a new traffic service from Appello

Appello has launched NeverLate – the first new innovative service from an upcoming portfolio of location based services.

Appello is building a new set of exciting location based products and services where NeverLate is the first application to be launched. The new traffic service will help you 24/7 by telling you when to leave home, work or any other place in order to get to your destination in time. NeverLate will also show you the current traffic situation, including comparative traffic and what the drive time is right now on your regular routes. In other words no more worries – NeverLate will give you a stress free driving.

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Wisepilot 4.6.1 released on Blackberry App World

Appello has launched Wisepilot 4.6.1 on Blackberry App World – with a brand new BBM Share functionality, 18 new languages and BlackBerry’s Payment Service.

Wisepilot is one of Appello’s award winning location based services. With Wisepilot you are offered a premium navigation experience where all the maps and navigation data is stored in the cloud and all the map updates are for free. With the 4.6.1 release Wisepilot gets even better. Enjoy the latest social functionality with BBM Share, you can easy share the places you like and your ongoing trips to your BBM contacts. It has never been easier to share and update your friends, colleagues and family as you visit interesting places. Appello is introducing BBM Share with a launch campaign 50% SALE – only 0,99€ for a lifetime license (regular price 1,99€). All users can buy the functionality through Wisepilot’s in-app shop, where you also can enjoy a more user friendly purchase experience with a new integration to BlackBerry’s Payment Service.

With the 4.6.1 release on Blackberry App World Wisepilot has also launched 18 new languages for free. Users around the world can now also enjoy their navigation in Arabic, Russian and Turkish – a total of 23 languages are offered.

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Appello has launched Wisepilot on Windows Phone Marketplace

Wisepilot an award winning mobile navigation service from Appello expands its platform availability and launches on Windows Phone Marketplace – now even faster, easier and with improved navigation functionality.

Wisepilot for Windows Phone 7 is easier and faster thanks to its unique usability touch. Enjoy the best mix of the award winning Wisepilot application and the Windows Phone Metro design. Wisepilot offers you a premium navigation experience with a great search and discover functionality. Wisepilot for Windows Phone is designed with all the Windows advantages to give the user minimum clicks to complete any action, always updated and always showing your latest position.

“We believe that the Windows Phone platform has a great future ahead and we are very enthusiastic over our Wisepilot release. The platform expansion for Wisepilot is Appello’s natural way of supporting expectations and demands from our users and partners but also an intentional way of expanding our product portfolio as Wisepilot already is offered with great success on the Apple App Store, Blackberry App World, and Google Play” says Peter Tyreholt Head of Product Portfolio at Appello.
For more information about Appello’s product portfolio – please contact:
Peter Tyreholt, Head of Product Portfolio
E-mail: peter.tyreholt@appello.com

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Appello Systems AB appoints new CEO

Appello Systems AB a leading provider in the area of Location Based Services has appointed Mats Winkler as new CEO from the 19th of March 2012. Mats is one of the initial investors from 2004 and has been active as a Board Member since 2010 with a great knowledge of Appello’s business model and organization.

Mats Winkler has a long experience of the IT- and telecom industry from leading executive positions at companies such as Aditro, EDS, Ericsson and Accenture. “Appello is a leading and innovative company of location based services where I believe the company has a great future ahead. I look forward to leading and being a part of Appello’s development but also working with all the talented people in the organization” says Mats.

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Appello in new partnership with NDrive

This is the first step of a go-to-market and technology collaboration between the two companies. Further steps will be announced appropriately.

“We are very excited to address 100% of the smartphone market with our location based app.” said Luis Baptista-Coelho, NDrive’s Chief Executive Officer. “On top of the current Android, Apple iOS and Samsung bada environments, we are now delivering a Blackberry and a Windows Phone 7 app that will strengthen our offering into the carrier markets around the world.”

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Appello’s GPS Navigator Wisepilot pioneers with Live Traffic in UAE

“The United Arab Emirates is quickly becoming an important market for us. We early adapted Wisepilot to Arabic and now we are pioneering with Live Traffic. With the current traffic situation in the federation there is a great user value with Live Traffic. Appello has through Wisepilot been able to be the first GPS Navigation system on the market to offer such an advanced traffic service in UAE,” says Peter Tyreholt, Director Product Management at Appello.

Up-to-date traffic information from NAVTEQ will give users of Live Traffic an automatic route alternative when it is possible to save time compared to traffic conditions along ongoing route. All traffic congestions are also visible on map and estimated time to arrival is always set to incoming traffic information. Wisepilot also gives users the opportunity to contribute to further enhance the quality of the traffic information by anonymously sending travel information to Appello and NAVTEQ.

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Appello’s Wisepilot GPS navigator – best in test and second in Mobil magazine

“This is fantastic confirmation that our basic idea about how the service should be used is absolutely on target,” says Martin Svensson, managing director of Appello.

In the comparison between six different GPS navigators for the iPhone, Appello’s Wisepilot navigator took both first and second place. The decisive qualities were good search functions, report functions and menus.

“On most points, the Telia Navigator is identical to the Wisepilot, but not all. One function that the test highlighted is that walking navigation can be supplemented with a search for public transport to take you to your final destination.

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Appello helps people to drive more safely with new services in the Wisepilot GPS navigator

“We want to focus on our customers’ safety and have developed functions that make it easier for users to place the car correctly and be aware of what is happening further ahead,” says Peter Tyreholt, Director Product Management at Appello.

Wisepilot will guide the user to the correct lane in order to reach the destination. It also shows the current speed limit and alerts the driver if speeding. Furthermore, up-to-date traffic information will assist the driver to avoid queues or other incidents.

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Appello releases Wisepilot 3.5 – with Traffic Sensitive Routing and Social Network Integration

Gothenburg, Sweden, May 4, 2010: Appello Systems, the supplier of Wisepilot, Europe’s leading real-time navigation and local search service is now introducing Wisepilot 3.5. The new Wisepilot version includes a comprehensive upgrade of the user interface as well as dynamic traffic sensitive routing, powerful One Line Search and full integration to social networks such as Facebook and Twitter.

In the new version of Wisepilot 3.5, customers will be able to utilize several new features including possibility to share your locations and events through social networks – such as Facebook and Twitter, dynamic traffic sensitive routing, and one line search.

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