Management of social media platforms (LinkedIn, Facebook) 

Active involvement in the creation of primarily English-language content (copywriting) 

Participation in the development and execution of marketing campaigns 

Development of KPI strategies and performance measurement frameworks 

Customer satisfaction measurement and customer retention planning 

Planning, management, and performance analysis of PPC campaigns 

Researching, testing, and evaluating new paid advertising channels and marketing opportunities 

Strategic management of social media channels, with a strong focus on LinkedIn; coordination of both organic and paid LinkedIn campaigns 

Excellent organizational and coordination skills, with effective negotiation experience 

Active and proactive participation in conferences, professional events, and industry gatherings 

Coordination of marketing-related procurement activities and subcontractor relationships 

Advanced AI-driven content creation and content optimization 

Maintaining up-to-date marketing and sales materials (presentations, product descriptions, etc.) in close collaboration with product managers 

Content and technical updates of company websites, including basic web development tasks 

SEO campaign management and website optimization 

Creation and distribution of newsletters, including management of mailing processes in the Mailleon system 

Creation and editing of creative visual materials (e.g., using Canva)